Our Portfolio > Nirula’s
Company Description
| Initial investment date | June 2006 |
| Current Navis Ownership | 99% |
| Country | India |
| Status | Unrealized |
Nirula’s is the leading indigenous fast food brand in India. The brand is the oldest and largest in India incorporating a diversified group of operations including a chain of business hotels, casual dining restaurants, ice-cream parlors and food processing plants. For historic reasons the company manufactures many of its own products (ketchup, mustard, ice cream, jam, pastries, cheese) largely to ensure quality control, and only sells to consumers through its own outlets. The chain has over 60 outlets operating in five states.
Investment Rationale
- Contemporize image, stores and menu and grow an iconic brand in immature segment
- Expand nationwide from dominant north India base
- Extract option value from operational overlap with Sky and Mars (Navis portfolio companies)
- Sell surplus real estate assets