Our Portfolio > Big Tree
Company Description
| Initial investment date | July 2003 |
| Current Navis Ownership | 56% |
| Country | Malaysia |
| Status | Realized |
Big Tree (”BT”) is the largest outdoor advertising company in Malaysia, with a market share of approximately 25%. BT specializes in exclusive concessionary advertising through billboards, free-standing panels, unipoles and posters on major transportation infrastructure including highways, bridges, trains and buses.
BT was established in 1994 and today has approximately 3,000 advertising panels. Furthermore, with 16 outdoor formats, BT offers the most comprehensive offering in its market.
Investment Rationale
- Highly profitable industry leader, acquired for attractive multiple
- Attractive continued growth potential
- Outdoor advertising expenditure had been growing faster than total advertising expenditure in the previous five years
- Strong senior management, well known to Navis